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The company is the all inclusive term for the people responsible for creating a production, whether it be dance, live stage, or a concert show. These people usually the include the higher up or "money people", such as Producers and managers.


The company has many different responsibilities, central to getting a show off the ground. They are usually the legal entity with which all financial payments are carried out, as well as being legally responsible for insurance.

Roles within the company

Since the company is responsible for the overall production of the show, many of the roles in the company are filled by people not creatively involved with putting on the show. While the creative team will often have to work with the company on matters of budgeting and payments, the company often times does not interact with the performance directly.

In smaller companies though, this may be the complete opposite. The company management may actually play integral roles in the performance, such as directing designing or even performing. This can become quite the quagmire of drama, when a director and designer butt heads, while one of them is also the other's boss outside of the production.

Below is a quick breakdown of the roles filled by the company management.

  • Executive Director
    Often seen as equivalent to a CEO, the executive director usually has the final say so when a matter comes before them. When they are not resolving disputes, they are often times planning out budgets, making forecasts based on ticket sales, or otherwise finding ways to raise money for the company. In Touring shows, they are probably the point person securing venues and accommodations for the weary road crew.
    Nearly any job not performed by someone else on the team probably will be accomplished by this person.
  • Company Manager
    While the Executive Director is generally perceived as the top of the company ladder, the Manager plays a much more "on the ground" role. Often times this person acts as the Company's day to day person involved on the show, being the representative to the company of the progress of the show. This often includes handling deliveries and payables arriving at the venue, to conferring with various departments and making the final calls in scheduling.
  • Administrator
    Like any other administrator, these might be called the paper pushers of a company. Depending on the size, there maybe a number of administrators helping keeping the company running smoothly. After all, there is a lot of paperwork to be handled for a smooth show.
    Often times in the modern world, this may include an administrator who's whole job deals with Website maintenance and uploading, or generally network care at the office. Many administrators have had their time to shine by being able to rescue a less tech savvy team mate deal with all this newfangled technology.
  • Publicist
    Could also be considered an administrator, but this role is often made it's own distinct role. The Publicist is the person running around to various news reporting websites, radio show and even sometimes ink and paper publishers. They may also be responsible for arranging advertising contracts, or other interviews.
    The be all and end all of their job is to spread news of the show as far and wide as possible.
  • Artistic Director
    So far, all of these roles have fairly well defined jobs that they must complete to advance the company's work. While all of this work is very material in its execution, the Artistic Director works in a much more ethereal manner.
    In circles such as Theater or art galleries, the Artistic Director works to shape and direct what work the company will display. Often times that means they have a responsibility to plan out their seasons, either fitting a certain theme, or spotlighting work they deem important to showcase.
    In some more intimate theaters, this may include finding new plays to perform, and networking with said playwrights to bring a new work to life for the first time.
    On a show by show basis, the artistic director may also inject their ideas into the show, by suggesting different interpretations to a director for how to stage a scene.
    One thing is for sure though, in Live Theater, the Artistic Director will probably make a Curtain Speech at some point.

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